Similar business types and complimentary businesses can work together to promote their partnerships. I may already get my sandwiches at Carl's Deli down the street, but if I know where Carl's gets their bread, meats, etc... from, perhaps I can shop at those places when I need those items also. This exists in pockets already, but the goal of expanding it, would be to draw additional attention to the locality and the benefits of sourcing things nearby. For example, I did not know that Switch Lighting and Design was a Cincinnati business (their website gives no indication) until I saw a new local shop mention that they sourced their lighting from them.
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